I bought a used sofa at a furniture trade show a few years back. I went home and used it for a few days. It’s a pretty good deal, but I never did get around to buying a couch. The problem was that I didn’t know how to pick a couch. I’d always seen furniture trade shows, but had never needed to go to one.
That is actually one of the things that we have to discuss in our new book, and that is the difference between “white hat” and “black hat” SEO techniques. We’ve done our homework and found that in general, the “black hat” SEO techniques are those that most people are very familiar with, and the “white hat” SEO techniques are those that are either new to us or more difficult to implement.
The black hat SEO techniques are things that are very well known and people naturally do them, and they work. But the white hat SEO techniques, well, in our opinion, are much more difficult to do and much more important to us. Weve spent a lot of time thinking about them, and weve learned a lot from our research. Weve seen a lot of bad black hat SEO strategies, and weve watched many good white hat SEO strategies being used by others.
The white hat SEO methods are those that follow the general SEO principles and goals. The black hat SEO methods usually are focused on doing things that don’t make sense, or are more targeted to certain areas of the web.
The white hat SEO methods sound good to us because they help you get good rankings for all of the main search terms that matter most to your site. These methods are also less focused on having a good rank for just one of your main search terms and are more focused on having good rankings for the main search terms.
Black hats use a lot of tricks like cloaking, or trying to trick the search engines into thinking your site is a “spam site,” or try to trick them into thinking your site is a “mirror site.” The white hat SEO methods sound good to us because they help you get really good rankings for your main search terms, and most of your site content (if you have any) should be more relevant to those terms.
If you don’t get something done on your search terms, you’re not getting done. You’re not getting anything done. You’re just trying to fill a way to gain a few extra search votes.
White hats love white hat SEO, and they love you for it. If you have white hat SEO that is in your favor, then you can expect to make it to the top of the search results ranking for the keywords you have. Because Google is an algorithm, it takes a long time to “discover” which keywords will be valuable in which search query.
White hat SEO is the art of getting your keywords to the top of the ranking. It’s not the only way to do it, but it helps a lot. The search engines are designed to be a complex beast with over a million different factors determining how they rank. White hat SEO is the art of getting a few basic things done and getting yourself there.
Google can be pretty terrible at making itself so fast. But if it can be made to stop quickly, then your links will get built up. If your keywords are getting a lot of traffic, then your links will be a lot more useful.